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Up until 2005 most resellers simply sold an ISPs branded broadband in return for a once-off commission. It soon became apparent that they were letting competitors into their customer bases and actually broadband could be a lucrative recurring revenue stream for them.
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Griffin was one of the UK's first ISPs and launched its free vISP in 1998. Soon after broadband was launched in 1999 Griffin developed a white label managed broadband product for BT Wholesale and adapted this for the channel in 2005.
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Griffin Internet, inventor of the 'ISP in a box' and white-label channel pioneer, won the Service Provider of the Year award at the CNA event held at the Park Lane Hilton last week.
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Comms Business magazine emailed a survey commissioned by Swan Independent Research to measure the brand awareness of ISPs in the channel. 12,962 Resellers were sent the survey and 106 Resellers took part.
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Many of us will sadly answer no. We work hard to sell other people's products often with little support or thanks. Griffin Internet, already well known for their focus on technical and marketing training and support, have now introduced the Griffin Academy and incentives programme.
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