Source: Comms Dealer March 2008
Griffin also provides a portal containing marketing templates, giving
Partners tools to sell and market their own services.
The company also provides Partner Managers, Account Managers and
Pre-Sales Engineers. Partners passing the courses are encouraged to 'use
it' or 'lose it' by being involved in sales rallies to kick start
broadband campaigns.
Brendan Cross, STL's MD Stated: "We ran a broadband rally and the
event was a huge success. At the end of the day we finished with an
impressive 45 appointments from 878 calls, giving a conversion rate of 1
appointment for every 19 calls made."