In May 2007 BT announced to ISPs their intention to standardise on MAX products from the middle of 2008. They followed up in June with an offer, running from July - September 2007, to waive the migration charge to ISPs when broadband users migrate between ISPs and upgrade to MAX.
Griffin have taken this a step further by offering existing and new Partners free migrations to all products during the three month period as well as free re-grades. The forward thinking ISP has designed marketing campaigns for its Partners to migrate lines over to MAX products free of charge during this promotion to save Partners and their customers thousands of pounds when other line speeds are withdrawn by BT next year.
Andrew Dickinson, Sales and Marketing Director at Griffin commented: "We work closely with BT Wholesale and have attended briefings on the withdrawal of non MAX broadband speeds. We are keen to prepare our Partners for these changes and have offered free migrations and upgrades to encourage Partners to act now instead of potentially being charged later. Feedback from the market has been very positive. We have been overwhelmed by the number of resellers wanting to be set up as white label ISPs and so far thousands of lines have been migrated to Griffin from other ISPs."
"We are keen to prepare our Partners for these changes and have offered free migrations and upgrades to encourage Partners to act now instead of potentially being charged later."
- Andrew Dickinson, Sales and Marketing Director, Griffin Internet.
Andrew Dickinson
