STL a leading provider of the latest telephony solutions with expertise in contact centres, IP telephony, customer relationship management, unified messaging and voice and video conferencing, enjoyed a hugely successful sales rally thanks to support from Griffin Internet.
STL have been working closely with Griffin Internet for some time and came up with the idea of the sales rally to promote the high-quality broadband services to STL’s established customer base. The STL sales team, who had recently attended the Griffin broadband sales training course, were armed with the technical skills and market knowledge to be able to sell effectively during the campaign. Prizes were awarded for the highest number of broadband sales and highest number of appointments made during the rally. At the end of the quarterly campaign cycle Griffin will present a Nintendo Wii to the overall winner.
“The event was a huge success and at the end of the day we finished with an impressive 45 appointments from 878 calls, giving a conversion rate of 1 appointment for every 19 calls made. Along with the actual appointments we also managed to uncover a significant number of short to medium and long term opportunities. Griffin seems to go that extra mile with its partners by not just providing excellent products on a high quality network but also investing time assisting with training and development of partners to achieve maximum success.” Simon Ryan, Business Development Manager, STL Communications Ltd.
“We were delighted by the enthusiasm of the STL sales team during the campaign and look forward to assisting with many more sales rallies in the future. One of our key strengths is our understanding of this market and we run sales workshops for partners tailored to the needs of both internal and external sales teams. It takes a lot of work to put on this sales training programme, which is free to partners, and it is hugely rewarding when we see results like this.” Mark Frost, Partner Manager, Griffin Internet.
Source: Comms Dealer Magazine March 2007
“The event was a huge success and at the end of the day we finished with an impressive 45 appointments from 878 calls, giving a conversion rate of 1 appointment for every 19 calls made. Along with the actual appointments we also managed to uncover a significant number of short to medium and long term opportunities. Griffin seems to go that extra mile with its partners by not just providing excellent products on a high quality network but also investing time assisting with training and development of partners to achieve maximum success.”
- Simon Ryan, Business Development Manager, STL Communications Ltd.
Mark Frost with the
STL sales team
