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Product and marketing standards

Hi there 👋

We're excited to be working with you!

To support your product design and marketing, we've put together standards covering what you need to include across the products and services we provide. These standards cover both our regulatory obligations and our commitment to good customer outcomes.

Take a look at the sections relevant to your product below. When you're ready, drop us a note at marketing@griffin.com or reach out to your customer success manager and we'll get you set up on Adclear, where we handle all reviews and approvals.

Let's get going!

Table of contents

1. Our review process

    1.1 What needs our review and approval

2. Product specific marketing standards

    2.1 Easy access savings accounts

    2.2 Client money accounts

    2.3 Embedded bank accounts

    2.4 Direct debits

    2.5 Open banking

    2.6 FAQs for all products

3. General marketing standards

4. Social media standards

📖 Version 3 of standards - Future iterations will be sent with a summary of changes. This document was previously called Customer Success Standards.

An important note on financial promotions

Please be aware that these standards do not represent our approval of your financial promotions as Griffin does not have regulatory permission to approve financial promotions for others. If you do not have the permission to approve your own financial promotions, as a part of the regulatory permissions granted to you by the FCA, please contact us. Reference to 'approval' in the below standards refers to our acceptance of your material and not to regulatory approval as designated under Section 21 of the Financial Services and Markets Act 2000.


1. Our review process

  1. Send your material for review. Submit your product UI and marketing materials for review via Adclear prior to making it public. Find out more details about expected review times below. Pre-launch, launch and post-launch marketing materials will need to be approved by us.
  2. Feedback and iteration. We will review your content and share our feedback within 5 working days. This process may have more than one iteration.
  3. Approval. Once we are happy with your content, we will provide you with express approval via Adclear. Your product or marketing materials should not go live or be published until you have received our approval.
  4. For updated content, repeat 1-3. If you are making changes to any content, please send these to us for approval.
  5. Product review. Prior to you going live, or if you're making significant changes to your product, we may hold a final product review call with you to go through the full end-to-end user journey. This will typically be a 30-45 minute recorded call.

The product review is a check of your onboarding flow, in-app or web experience, launch marketing collateral and any notifications or emails that you send to customers once an account has been opened or closed. Product reviews are there to ensure you are ready to go live and have met all your disclosure obligations.

Marketing content reviews take place continuously and you should feel free to send us material to review as soon as it's ready.

1.1 What needs our review and approval

The following collateral needs our written approval as part of being in partnership with Griffin.

Type of content or productChannelTypical review time
Any mentions of our partnership and/or any Griffin productsPress release14 days
Any mentions of our partnership and/or any Griffin productsBlog posts14 days
Any mentions of our partnership and/or any Griffin productsAdvertorials (digital and printed)21 days
Any mentions of our partnership and/or any Griffin productsFAQs about Griffin and our products14 days
Any mentions of our partnership and/or any Griffin productsSocial media posts (see our social media standards for a full list of content we require approval on)7 days
Savings accounts, client money and embedded bank accountsWebsite14 days
Savings accounts, client money and embedded bank accountsFAQs including:
  • Any FAQs on the interest rate
  • Any FAQs about FSCS protection
  • Any FAQs about Griffin
14 days
Savings accounts, client money and embedded bank accountsEmails including:
  • Introduction and marketing of the account (pre, during and post launch)
  • Any mention of the interest rate
  • Anything that mentions Griffin or our obligations
14 days
Savings accounts, client money and embedded bank accountsAny above the line campaigns. For example, out-of-home campaigns, TV and radio21 days
Savings and embedded bank accountsAnywhere you mention:
  • Interest
  • FSCS
  • Griffin
21 days
Savings and embedded bank accountsIn-app UI mock ups14 days
Savings accountsSavings summary box (we will provide you with a template to be filled out before final approval)14 days

2. Product specific marketing standards

2.1 Easy access savings accounts

(inclusive of bare trust savings)

Do's and don'ts

Do ✅Don't ⛔
Refer to these accounts as "easy access savings accounts"Refer to these accounts as "instant access" or refer to fund withdrawals as "instant"
Make it clear that the interest rate is variable and tracks the Bank of England base rateState or imply that the interest rate is fixed or guaranteed
Make it clear that eligible deposits covered by FSCS are per depositor up to £120,000Talk about FSCS protection without making it clear that it only applies to eligible deposits up to a maximum of £120,000
Use the annual equivalent rate (AER), i.e the return the customer could earn in a year, when advertising the interest rateState or imply a feature of a product or service is 'guaranteed', 'secure' or 'protected'
Refer to these accounts as fixed term accounts, term deposit accounts or individual savings accounts (ISAs)

How to refer to Griffin

You must say that easy access savings accounts are:

provided by Griffin

You should signal that easy access savings accounts are provided by Griffin:

  • in your app
  • on your website product page(s) for easy access savings accounts
  • the footer of balance statements
  • in promotional emails about easy access savings accounts
  • in your FAQs
  • in social media posts
  • over the phone

The above list is non-exhaustive and wherever you refer to easy access savings accounts, you should mention that Griffin provide these accounts.

How to talk about Griffin's regulatory status

Please use the wording below:

Easy access savings accounts are provided by Griffin Bank Ltd ("Griffin"). Griffin is a company registered in England and Wales (No. 10842931). Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.

This needs to be used in the following places:

  • The footer of your website page about savings accounts
  • The footer of your emails sent to customers about savings accounts
  • The footer of your balance statements

How to talk about withdrawing funds

Our current withdrawal schedule is:

Withdrawal request timeTime payment is sent
Before 12:00pm on a working dayFrom 4:00pm the same day
After 12:00pm on a working dayFrom 4:00pm the next working day
On weekends and public holidaysFrom 4:00pm the next working day

Describing withdrawals

Do not describe withdrawals as instant. Here are examples of compliant language:

Funds can be withdrawn at any time. Withdrawals made before 12pm will arrive the same day. Withdrawals made after 12pm will arrive the next working day.
Withdraw anytime. Your funds will land in your account on the same day if your withdrawal is made before 12pm.

How to talk about interest rates

  • Annual Equivalent Rate (AER). Always use the Annual Equivalent Rate (AER) - what the customer could earn over a year.

    • Include a worked example where possible. For instance: if the interest rate is 3.00% AER and a customer deposits £1,000 without making any withdrawals, their balance will be £1,030 at the end of 12 months.
  • How interest is calculated and paid. Interest accrues daily and is paid into the easy access savings account on the first calendar day of the following month. If a customer closes their account part way through a month, any accrued interest up to the date of closure will be paid out with the closing balance.

    • Note: This does not apply to bare trust savings accounts, which have a separate account closing flow.
  • Where you must display the interest rate. Under BCOBS 4 (2B), the interest rate must appear in the following places:

    • Any paper or online statement of account
    • Your website‍—‌the first personalised page a customer accesses
    • Your app‍—‌on the account page
    • Any communications about changes to the interest rate or expiry of promotional rates

    When displaying the interest rate, you must disclose that it is variable and tracks the Bank of England base rate, which is subject to change. This must be clearly communicated wherever the rate appears and includes how the rate of interest is calculated, and where the reference interest rate may be accessed.

    The interest rate may also appear in other marketing materials, but the above are mandatory.

  • Rate changes. If the interest rate changes due to a change in your commercial terms with Griffin (independent of any Bank of England base rate change), you must notify customers with at least 14 days' advance notice.

How to talk about promotional interest rates

When offering a promotional interest rate, always explain:

  • What the promotional rate is
  • The circumstances in which it applies
  • When it will end

For example: "Your savings account interest rate of 5% AER (variable) includes a promotion of 1% AER. This rate will expire on [date], after which your interest rate will be 4% AER (variable)."

The promotional rate explanation must appear in the savings summary box. You should also highlight that the interest rate is a temporary promotion in the following places:

  • Any statement of accounts
  • Your website
  • The account page in your app

When displaying this in-app or online, link out to a full explanation of the promotional rate.

N.B: You must notify customers in writing, or through another durable medium, within a reasonable period of the promotional rate expiring.

How to talk about FSCS protection

Please use the wording below:

Easy access savings accounts are provided by Griffin Bank Ltd (Griffin). As Griffin is a UK bank, your funds are protected by the Financial Services Compensation Scheme (FSCS), the UK's deposit guarantee scheme. The FSCS covers eligible deposits of up to £120,000 per depositor.
It's important to note that £120,000 is the maximum compensation you will receive across all bank accounts you hold with Griffin. If you deposit funds with Griffin via [insert product], and also deposit funds in a different account with Griffin via [insert product] or another provider that is also powered by Griffin, you will still only receive a maximum of £120,000 in compensation. Visit Griffin's website to learn more about deposit protection.

This wording needs to be used whenever you refer to easy access savings accounts:

  • As a prominent section on your website page about easy access savings accounts
  • On your account statements
  • In your support centre

FSCS protection in advertising

Relevant link: PRA rulebook Chapter 18

Within advertising, you should only mention if the product is or is not covered by FSCS. You can't provide further information in advertising materials, unless required by law to do so.

FSCS information sheet and exclusions list

Relevant link: PRA rulebook chapter 16

For both easy access and bare trust savings, you must distribute to and store acknowledgement of our FSCS information sheet and exclusions list from your customers. The information sheet and exclusions list can be downloaded from our deposit protection page.

Before customers enter into a contract

You must provide the following to customers before they open an account:

  • FSCS information sheet and exclusions list. Customers must acknowledge they have read the FSCS information sheet and exclusions list before entering into a contract. Acknowledgement can be obtained via a signature or tick box in the account opening flow. These acknowledgements must be stored following the same process you use for other commercial documents.
  • Savings summary box. You must provide the savings summary box to customers before opening the savings account. See below for details.
  • Terms and conditions. You must provide your terms and conditions as well as Griffin's terms and conditions that apply to the savings account.

Keeping customers up to date

You must provide a copy of the FSCS information sheet and exclusions list to customers on request. The easiest way to meet this requirement is to store it in the help section of your app. If a customer requests a paper copy, you must provide it free of charge.

Savings summary box

Relevant link: FCA Handbook BCOBS 2.2A

The savings summary box template can be found in this folder (link here). Make a copy to create your own version.

The savings summary box must be included in your account opening flow for all savings account products before the customer signs a contractual agreement with you.

Communicating the savings summary box

  • Website. The savings summary box must appear on your savings account product page.
  • App. The savings summary box must be provided within your app and must be downloadable. Linking out to a website page is not sufficient.
  • Phone. If discussing the savings account over the phone, the information from the savings summary box must be communicated orally in clear, easily understandable language. The exception is the row containing "What would the estimated balance be after [x] months based on a £[x] deposit?" which does not need to be read out.
  • Paper. If promoting the savings account in person using written materials, the savings summary box must be provided on a separate sheet.
  • Any direct financial offer. Promotions relating to the savings account must include the savings summary box.
👀 Important: The savings summary box must always be prominent and not appear as a reference to another document.

Contents of the summary box

The savings summary box may cover more than one savings account, provided the information for each account is presented in a separate column and is clearly distinguishable from each other.

Any additional information about the savings account, that is not prescribed wording, must appear outside the summary box.

You may also want to include a statement near the summary box explaining that the information is a summary of the key features of the savings account and is not a substitute for reading the full terms and conditions.

What happens to the savings summary box after an interest rate change?

You must update the savings summary box if the interest rate changes‍—‌either due to a change in the Bank of England base rate or a change in the agreed-upon margin with Griffin. Once updated, you must notify customers of the change.

Statements of account

  • You must regularly provide customers with a statement of account (free of charge) on paper or any other durable medium, unless you meet one of the exceptions laid out in the BCOBS 4.2.1(1)
  • You must provide customers with statements of account upon request
  • You can only charge your customer for statements if they request an additional copy of a statement of account, or request them more frequently than usual and any such charge must reasonably correspond to your actual cost
  • Ensure that your statements of account include the appropriate FSCS disclaimers
  • If a statement of account has been requested by your customer, you will need to provide this to them within a reasonable period of time following the request

FSCS disclaimers in statements of account

Relevant link: PRA rulebook chapter 17

Where you are providing statements of account, you need to confirm that the deposits are eligible (if that is the case) using the below wording:

Your easy access savings accounts are provided by Griffin Bank Ltd ("Griffin"). Griffin is a company registered in England and Wales (No. 10842931). Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.
Your deposits listed on this statement of account are eligible for protection under the Financial Services Compensation Scheme (FSCS) up to a total of £120,000 per depositor. It's important to note that £120,000 is the maximum compensation you will receive across all bank accounts you hold with Griffin. The FSCS compensate its depositors if a bank can't meet its financial obligations. The FSCS information sheet and exclusions list will be given to you once a year but you can find it {INSERT WHERE}. For further information about the compensation provided by the FSCS, refer to the FSCS website at www.FSCS.org.uk.
  • Include a reference to the FSCS information sheet and exclusions list.

FAQs

Can we use other names‍—‌like "pots", "vaults" or "jars" - to refer to easy access savings accounts?

Yes, you can brand easy access savings accounts as "pots", "vaults" or "jars" - as long as it is clear that the underlying bank account is provided by Griffin. This should be reflected in the T&Cs you issue to your customers. If you want to use a different name, please check with us. We need to ensure that any reference used makes it clear to the customer what product they are purchasing.

Can funds be accepted from anywhere?

No, funds can only be accepted from UK bank accounts.

Who is eligible for an easy access savings account?

To qualify for an easy access savings account, your customer must be:

  • an individual, limited company, or sole trader
  • be a UK resident and pay tax in the UK
  • be over 16 years old, if they are an individual

Griffin will not provide bank accounts to companies that operate in or have connections to certain industries. For more detail, see our eligibility criteria.

What if one of my customers wants to complain about their easy access savings accounts?

If one of your customers has a complaint and you believe Griffin is fully or partially at fault, please forward us the complaint and we will follow the process set out in our complaints standard.

2.2 Client money accounts

How to refer to Griffin

You can reference Griffin as the bank you use to deposit client money. In the context of how funds are kept safe or in your terms and conditions, please refer to us by our full company name, "Griffin Bank Ltd."

How to talk about Griffin's regulatory status

Please use the wording below:

Griffin is a company registered in England and Wales (No. 10842931). Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.

If you're using embedded client money accounts, this needs to be used in the following places:

  • The footer of your website page about client money accounts
  • The footer of any emails sent to customers about client money accounts
  • The footer of your balance statements

How to talk about FSCS protection

Eligible deposits of up to £120,000 per depositor are covered by the Financial Services Compensation Scheme (FSCS), the UK's deposit guarantee scheme. Visit Griffin's website to learn more about deposit protection.

FSCS protection in advertising

Relevant link: PRA rulebook Chapter 18

Within advertising, you should only mention if the product is or is not covered by FSCS. You can't provide further information in advertising materials.

FSCS information sheet and exclusions list

Relevant link: PRA rulebook chapter 16

You must distribute to and store acknowledgement of our FSCS information sheet and exclusions list from your customers. The sheet can be downloaded from our deposit protection page.

Before customers enter into a contract

You must provide the following to customers before they open an account:

  • FSCS information sheet and exclusions list. Customers must acknowledge they have read the FSCS information sheet and exclusions list before entering into a contract. Acknowledgement can be obtained via a signature or tick box in the account opening flow. These acknowledgements must be stored following the same process you use for other commercial documents.
  • Terms and conditions. You must provide your terms and conditions as well as Griffin's terms and conditions that apply to the client money account.

Keeping customers up to date

You must provide a copy of the FSCS information sheet and exclusions list to customers on request. The easiest way to meet this requirement is to store it in the help section of your app. If a customer requests a paper copy, you must provide it free of charge.

How to talk about interest rates

⚠️ Note: This section applies if you're passing on interest earned on client money to your customers.
  • Annual Equivalent Rate (AER). Always use the Annual Equivalent Rate (AER) - what the customer could earn over a year.

    • Include a worked example where possible. For instance: if the interest rate is 3.00% AER and a customer deposits £1,000 without making any withdrawals, their balance will be £1,030 at the end of 12 months.
  • How interest is calculated and paid. Interest accrues daily and is paid into the easy access savings account on the first calendar day of the following month. If a customer closes their account part way through a month, any accrued interest up to the date of closure will be paid out with the closing balance.

    • Note: This does not apply to bare trust savings accounts, which have a separate account closing flow.
  • Where you must display the interest rate. Under BCOBS 4 (2B), the interest rate must appear in the following places:

    • Any paper or online statement of account
    • Your website‍—‌the first personalised page a customer accesses
    • Your app‍—‌on the account page
    • Any communications about changes to the interest rate or expiry of promotional rates

    When displaying the interest rate, you must disclose that it is variable and tracks the Bank of England base rate, which is subject to change. This must be clearly communicated wherever the rate appears and includes how the rate of interest is calculated, and where the reference interest rate may be accessed.

    The interest rate may also appear in other marketing materials, but the above are mandatory.

  • Rate changes. If the interest rate changes due to a change in your commercial terms with Griffin (independent of any Bank of England base rate change), you must notify customers with at least 14 days' advance notice.

FSCS disclaimers in statements of account

Relevant link: PRA rulebook chapter 17

Where you are providing customers with statements of account:

  • Ensure that your statements of account include the appropriate FSCS disclaimers
  • Confirm that the deposits are eligible (if that is the case) using the below wording:
Your client money accounts are provided by Griffin Bank Ltd ("Griffin"). Griffin is a company registered in England and Wales (No. 10842931). Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.
Your deposits listed on this statement of account are eligible for protection under the Financial Services Compensation Scheme (FSCS) up to a total of £120,000 per depositor. It's important to note that £120,000 is the maximum compensation you will receive across all bank accounts you hold with Griffin. The FSCS compensate its depositors if a bank can't meet its financial obligations. The FSCS information sheet and exclusions list will be given to you once a year but you can find it {INSERT WHERE}. For further information about the compensation provided by the FSCS, refer to the FSCS website at www.FSCS.org.uk.
  • Include a reference to the FSCS information sheet and exclusions list.

2.3 Embedded bank accounts

How to refer to Griffin

You must say that these accounts are:

provided by Griffin

You should signal that the accounts are provided by Griffin:

  • in your app
  • on your website product page(s)
  • the footer of balance statements
  • in promotional emails
  • in your FAQs
  • in social media posts
  • over the phone

The above list is non-exhaustive and wherever you refer to embedded bank accounts, you should mention that Griffin provide these accounts.

How to talk about Griffin's regulatory status

Please use the wording below:

Your [insert name of account] accounts are provided by Griffin Bank Ltd ("Griffin"). Griffin is a company registered in England and Wales (No. 10842931). Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.

This needs to be used in the following places:

  • The footer of your website page
  • The footer of your emails sent to customers about embedded bank accounts
  • The footer of your balance statements

How to talk about FSCS protection

Please use the wording below:

Eligible deposits of up to £120,000 per depositor are covered by the Financial Services Compensation Scheme (FSCS), the UK's deposit guarantee scheme. Visit Griffin's website to learn more about deposit protection.

FSCS protection in advertising

Relevant link: PRA rulebook Chapter 18

Within advertising, you should only mention if the product is or is not covered by FSCS. You can't provide further information in advertising materials.

FSCS information sheet and exclusions list

Relevant link: PRA rulebook chapter 16

You must distribute to and store acknowledgement of our FSCS information sheet and exclusions list from your customers. The sheet can be downloaded from our deposit protection page.

Before customers enter into a contract

You must provide the following to customers before they open an account:

  • FSCS information sheet and exclusions list. Customers must acknowledge they have read the FSCS information sheet and exclusions list before entering into a contract. Acknowledgement can be obtained via a signature or tick box in the account opening flow. These acknowledgements must be stored following the same process you use for other commercial documents.
  • Terms and conditions. You must provide your terms and conditions as well as Griffin's terms and conditions that apply to the embedded bank account.

Keeping customers up to date

You must provide a copy of the FSCS information sheet and exclusions list to customers on request. The easiest way to meet this requirement is to store it in the help section of your app. If a customer requests a paper copy, you must provide it free of charge.

Statements of account

  • You must regularly provide customers with a statement of account (free of charge) on paper or any other durable medium, unless you meet one of the exceptions laid out in the BCOBS 4.2.1(1)
  • You must provide customers with statements of account upon request
  • You can only charge your customer for statements if they request an additional copy of information or ask for a statement of account, or request them more frequently than usual and any such charge must reasonably correspond to your actual cost
  • Ensure that your statements of account include the appropriate FSCS disclaimers
  • If a statement of account has been requested by your customer, you will need to provide this to them within a reasonable period of time following the request

FSCS disclaimers in statements of account

Relevant link: PRA rulebook chapter 17

Where you are providing customers with statements of account:

  • Ensure that your statements of account include the appropriate FSCS disclaimers
  • Confirm that the deposits are eligible (if that is the case) using the below wording:
Your embedded bank accounts are provided by Griffin Bank Ltd ("Griffin"). Griffin is a company registered in England and Wales (No. 10842931). Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.
Your deposits listed on this statement of account are eligible for protection under the Financial Services Compensation Scheme (FSCS) up to a total of £120,000 per depositor. It's important to note that £120,000 is the maximum compensation you will receive across all bank accounts you hold with Griffin. The FSCS compensate its depositors if a bank can't meet its financial obligations. The FSCS information sheet and exclusions list will be given to you once a year but you can find it {INSERT WHERE}. For further information about the compensation provided by the FSCS, refer to the FSCS website at www.FSCS.org.uk.
  • Include a reference to the FSCS information sheet and exclusions list.

2.4 Direct debits

This section applies to any product that enables customers to set up, manage, or receive direct debits through a Griffin-powered account.

What you must show in your product

  • Active direct debit mandates. Customers must be able to see all their active direct debit mandates. Each mandate must display:

    • Name of the collecting organisation
    • Amount (or that the amount is variable)
    • Collection frequency
    • Next collection date

    Every direct debit collection must appear in the customer's transaction history. See PSRs 2017, Regulation 53 for more information.

  • Cancellation. Customers must be able to cancel a direct debit mandate directly within your app. The cancellation flow must:

    • Be clearly accessible
    • Confirm cancellation to the customer on completion
    • State the cut-off time for cancellation before the next scheduled collection

    A customer may cancel a direct debit at any time, however for it to take effect in time for the next scheduled payment, under PSRs 2017 Regulation 83 (3), a customer should revoke a direct debit no later than the end of the business day preceding the agreed date of the debit. This cut-off must be clearly communicated. Instructions received after this cut-off will not take effect until after the next payment falling due has been made.

  • Dispute and refund flow. Customers must be able to dispute an unauthorised or incorrect direct debit. The flow must allow customers to:

    • Flag a specific transaction as unauthorised or incorrect
    • Initiate a refund claim under the Direct Debit Guarantee

    Under PSRs 2017 Regulation 76, where a payment transaction was not authorised, or exceeded the amount that the payer would reasonably expect, you must immediately refund the customer the amount of the unauthorised transaction.

  • The Direct Debit Guarantee. The Direct Debit Guarantee must be accessible within your app, typically in the help section or linked from the transaction view. It does not need to appear on every screen but must be findable.

    When referencing the Direct Debit Guarantee, use the following wording:

    The Direct Debit Guarantee applies to all banks and building societies that accept instructions to pay Direct Debits. If an error is made in the payment of your Direct Debit, by the organisation or your bank or building society, you are entitled to a full and immediate refund of the amount paid from your bank or building society.

    You can cancel a direct debit at any time.

  • Statements. Customer account statements must include all direct debit transactions. Statements must be available on request at any time.

FAQs

Can customers cancel a direct debit even if the collecting organisation objects?

Yes. The right to cancel sits with the customer's bank under PSRs 2017 Regulation 83. Cancelling a direct debit does not cancel any underlying contract the customer has with the collecting organisation‍—‌they remain responsible for any amounts owed under that contract.

What happens if a direct debit fails due to insufficient funds?

You must notify the customer promptly. You should also make it easy for customers to see pending direct debits so they are aware that a transaction might fail.

What if a customer disputes a direct debit they did not authorise?

The customer is entitled to a full and immediate refund under PSRs 2017 Regulation 76 and the Direct Debit Guarantee. If you believe Griffin is fully or partially at fault, please contact us at support@griffin.com as soon as possible.

2.5 Open banking

This section applies if you are offering payment accounts to your customers and enabling third-party provider (TPP) access via Griffin's open banking connection, powered by tell.money.

Under the Payment Services Regulations 2017, supporting open banking access is a legal requirement for any payment accounts you offer customers. You must have this integration in place before going live.

For full technical documentation, see Griffin's open banking guide.

What you must show in your product

  • Consent screen. When a TPP requests access to a customer's account, you must show a consent screen that clearly displays:
    • The name of the TPP requesting access
    • What the TPP will be able to do (read account information, initiate payments, or both)
    • Which account or accounts will be shared
    • A clear option to approve or decline
  • Payment confirmation. If a TPP is initiating a payment, you must show the customer a confirmation screen before any funds move, displaying:
    • The amount
    • The recipient
    • The account to be debited
  • Consent management. Customers have the right to view and revoke their open banking consents at any time. You should provide your customers with an option to:
    • View all active consents including the TPP name, permissions granted, and expiry date
    • Revoke each consent with immediate effect

2.6 FAQs for all products

How should we describe Griffin to our customers?

Please refer to Griffin as your bank, banking partner, or banking provider. See our General marketing standards below for a boilerplate on how to describe Griffin.

What is the process for dealing with fraud?

If you need to report a fraud claim, please email support@griffin.com as soon as possible. We will acknowledge within one working day and then start investigating the claim.

Can we link to your website?

Of course! Here is our website link: https://griffin.com/

Can we use your logo on our website?

Yes! You can find our logos here and we're happy to share our brand guidelines with you.


3. General marketing standards

🧐 Note: All press releases, blog posts, advertorials, or other long-form content that talks about our partnership or Griffin's products in detail should be sent for review using the form and process mentioned above.

Describing Griffin

It may be helpful to your customers to understand who we are, what kind of products we provide, and how working with us benefits them. We suggest adapting the following boilerplate to suit your needs:

Griffin is the UK bank that powers fintechs and platforms. We provide the regulated infrastructure and APIs our customers need to launch, embed and scale accounts, payments, savings, and all kinds of financial products. Our customers build payment platforms, wealth and savings apps, client money products, and more‍—‌all starting in our free-forever developer sandbox.

Griffin Bank Ltd. ("Griffin") is registered in England and Wales with company number 10842931. Griffin is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Griffin's firm reference number is 970920.

Do's and don'ts

Do ✅Don't ⛔
Refer to us as Griffin throughout your marketing comms.Refer to us as Griffin Bank (our registered company name is Griffin Bank Ltd, but this should only appear in specific contexts, such as T&Cs)
Refer to us as your bank, partner bank, banking partner, or banking provider when describing our relationship.State that you offer bank accounts or banking services without any reference to Griffin.
Link to https://griffin.com/ when you first mention us in a comms piece or on a webpage.Refer to your own company as a bank, a "neobank", or a banking provider.
Use our logo on your website where appropriate and in line with our brand guidelines.

Sample language

✅ We're proud to announce we are launching a new banking solution in partnership with Griffin.

✅ We provide easy access savings accounts, powered by Griffin.

✅ We're delighted to be working with Griffin.

⛔ We're proud to announce that we are launching a new banking solution.

⛔ We're your number one banking provider for easy access savings accounts.

⛔ We're delighted to be working with Griffin Bank.

FAQ

Can we use your logo on our website?

Yes! Just send us your mockup :)

Can we say we offer FSCS-protected accounts?

Where applicable, FSCS protection is per depositor as opposed to per account, so it is not accurate to say that a bank account is "FSCS-protected". However, you can say that "eligible deposits are protected by the FSCS". There are limits and conditions on FSCS coverage, and this should be noted where relevant. Learn more about deposit protection.

Can we use the FSCS logo on our website?

We don't own the FSCS logo. Please check the FSCS's own terms and conditions of usage. UK firms authorised by the PRA and/or FCA have express permission to use the logo to promote products or services covered by the FSCS. If you are not an authorised firm, you must get written permission from the FSCS.

Can we have a dedicated page for Griffin on our website?

No, please link to www.griffin.com where relevant instead.

Can we provide a contact email for Griffin on our website, or send our customers directly to Griffin with their queries?

As set out in our Customer Success Standards, we have no direct relationship with your customers and so any support they need should be provided through your own channels. We're happy to advise your team if a customer query relates to one of our products, and we can work with you to develop FAQ content if necessary. If one of your customers has a complaint and you believe Griffin is fully or partially at fault, please forward us the complaint and we will follow the process set out in our complaints standard.

If your customer has general queries about Griffin, please direct them to our help centre.


4. Social media standards

These are our social media guidelines that need to be followed for accounts being provided by Griffin. Above you will find the wording you need to use and how to talk about our accounts. These should be read in conjunction with these standards.

Whilst these social media standards are designed to be helpful and specific to Griffin, they do not replace the full FCA guidelines on financial promotions on social media which can be found here. Please read these in full 🙂.

What channels fall under these guidelines?

As defined by the FCA:

Social media share the characteristic of being digital and can be defined as 'websites and applications that enable users to create and share content or participate in social networking' (Oxford Dictionaries 2013). The following is a non-exhaustive list:

  • blogs
  • microblogs (X)
  • social and professional networks (Facebook, LinkedIn, Google+)
  • forums
  • image and video-sharing platforms (YouTube, Instagram, TikTok, Pinterest, Snapchat)

Our review process

  1. Share your social media plans that cover our products at least one month before launch. Include the channels you will be using, your plan and ongoing promotions prior to launch.
  2. Send your material for review. Submit your material via Adclear at least two weeks prior to making it public. Content that needs review and approval is below.
  3. Feedback and iteration. We will review your content and share our feedback within 5 working days. This process may have more than one iteration.
  4. Approval. Once we are happy with your content, we will provide you with express written approval via Adclear. Your social media content should not go live until you have received our written approval via email. Please note that 'approval' only reflects procedural oversight of the material, it does not constitute regulatory approval under section 21 of FSMA.
  5. For updated social media content, repeat 1-3. If you are making changes to any content, please send the new mock ups to us for approval.
  6. Spot checks. We will spot check your social channels at random intervals to make sure the guidelines are being followed.
  7. Record-keeping and approvals. You will also need to keep a record of all social media posts that reference our products and who in your business provided relevant approvals, including as required by regulation, where such communication is also deemed to be a financial promotion. This information can be requested at any time.

Collateral that needs review and approval

This section refers to collateral that specifically references any of our products.

TypeChannelContent
Paid ad campaignsSocial media, paid search and display adsPre-launch, launch and post launch
Influencer campaignsOn any social media channelAll material for influencer campaigns
Organic social media content (content on your own social media channels)Any social media channelPre-launch, launch and post launch
Interest ratesAny channelAll interest rate posts
💡 Note: If you are unsure if anything needs to be reviewed please check with us first 🙂. For any content that has already been approved and you have made a material change to it please run it past us.

Key points of the guidance

  1. Prominence

    • Information that is required to be prominent should be presented in a way that is easily identified and understood by consumers, equipping them to make effective, timely and properly informed decisions.
  2. Fair, clear, and not misleading communications

    • All financial promotions must meet the standards of being fair, clear, and not misleading. This requirement is technology-neutral and applies across all channels, including social media.
  3. Balance of information

    • Promotions should provide a balanced view of both the benefits and risks associated with the financial products and services being promoted. This ensures consumers can make well-informed decisions.
  4. Target audience consideration

    • Firms should account for the broad reach of social media. Promotions should remain compliant and clear even if shared beyond the intended audience. If there is a risk that the onward communication via that specific channel may cause the communication to become non-compliant, then it is likely that that specific channel is unsuitable to be used for the initial communication.
  5. Character-limited media

    • When using character-limited platforms (e.g. X), firms must ensure that essential information is not omitted or truncated. Any mandatory messages that need to appear in a certain format should not be manipulated by omitting characters or using synonyms if the regulatory wording is prescriptive. Using images or infographics to convey detailed information within such limitations is recommended where this is appropriate for the space available and means of communication.
  6. Required statements

    • Required statements must be included in promotions. These should be clear and prominent, even on character-limited platforms. Any mandatory messages that need to appear in a certain format should not be manipulated by omitting characters or using synonyms if the regulatory wording is prescriptive.
  7. Stand-alone compliance

    • Each individual communication must comply with regulatory standards. For example, each post on X must be independently compliant.
  8. Unsolicited promotions

    • Firms must comply with specific legal requirements when sending unsolicited promotions via electronic media. This includes adhering to rules around cold calling and unsolicited real-time promotions.
  9. Approval and record-keeping

    • Firms must have systems in place to ensure proper sign-off on digital media communications by a competent and senior person. Adequate records of all promotions must be maintained. The final content should be record-kept. You shouldn't rely on the social media channel to maintain records of the content. If the communication remains accessible on the associated platform for a period of time it must remain compliant, or else otherwise removed.

Checklist

Under the Consumer Duty (the Duty), financial promotions must support retail customer understanding and communicate information to retail customers in a way that equips them to make effective and informed decisions. You need to consider this Guidance alongside your obligations under the Duty to deliver good outcomes for retail customers.

When creating any financial promotions content for digital channels this checklist should help you in making sure the content is compliant.

TypeWhat to check for?Done
AdvertisingIs your content 100% accurate, clear and concise?☐
AdvertisingIs all the important information easy to consume?☐
AdvertisingIs all the important information free of jargon, fair, clear and not misleading?☐
AdvertisingHave you checked your content complies with regulation?☐
AdvertisingHave you considered the appropriate social media channels and any limitations?☐
Making claimsCan you back up your claims with evidence and have these been checked and verified?☐
Making claimsAre your claims accurate and not misleading?☐
Making claimsHave you provided all evidence to your customers about the claims you are making?☐
Other checksAre you talking about interest rates correctly?☐
Other checksAre you talking about savings accounts correctly?☐
Other checksHave you added the disclaimer: T&C's and eligibility criteria apply.☐
Other checksHave you made it clear that the accounts are provided by Griffin?☐

Summary of changes in version 3 (20 October 2026)

  • Renumbered all sections
  • Added new sections on direct debits (2.4) and open banking (2.5)
  • Added requirements to include direct customer terms of service and Griffin's nested customer terms in onboarding flows
  • Updated the review process, including a note on our use of Adclear for product marketing reviews
  • Simplified language throughout and removed confusing examples
  • Removed outdated FSCS reference links and the record-keeping template